Toto Wolff Preparing to Sell Stake Pricing Mercedes F1 at £4.6bn

Toto Wolff with Mercedes F1 team
Toto Wolff has led the Mercedes team to record-breaking success in Formula 1

Mercedes team principal Toto Wolff is engaged in advanced talks to sell a portion of his ownership stake in the Mercedes F1 outfit.

This transaction estimates Mercedes at £4.6 billion – a record for a Formula 1 squad – following McLaren was appraised at £3.5bn in an adjustment to corporate structure in September.

The Austrian executive, who owns one-third of Mercedes F1, would sell a stake approximately five percent.

Wolff, aged 53 would stay on as team boss and chief executive officer if the sale goes through.

Shareholder Structure

The other shareholders in Mercedes F1 are Mercedes and chemicals giant Ineos, who each also own one-third of the enterprise.

A Mercedes spokesperson stated: "We will be making no official statement on the matter. The management structure of Mercedes F1 will remain unchanged, and all three partners are fully committed to the ongoing success of the brand in Formula One."

Financial Growth

This arrangement would represent a significant increase in worth of the Mercedes team since Ineos Group bought its share for £208m in 2022.

This surge demonstrates the growth in valuations of Formula 1 outfits in the past few years due to the growing popularity of Formula 1 globally.

This was also seen in the box-office performance of the F1 movie starring Brad Pitt, which debuted in summer 2023 and earned more than $630m (£458m) at cinemas worldwide.

The film represents Pitt's most successful movie and the most successful sports film ever released.

Current Performance

Mercedes are runner-up in the team standings, trailing McLaren Racing, with three Grands Prix remaining in the current championship.

Mercedes' primary racer George Russell has secured victory in 2 of the 21 grands prix this year and is in fourth place in the drivers' championship after McLaren drivers Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

The team won a unprecedented eight straight team titles and seven drivers' titles, six won by Lewis Hamilton and one for Nico Rosberg, from 2014 and 2021.

Loretta Smith
Loretta Smith

Eleanor is a British lifestyle journalist with a passion for exploring the quirks of UK culture and sharing insider tips.